What Is A Landing Page + Examples Of A Landing Page (2022)

There are many examples of a landing page but if you don’t know the usefulness of one, you might not be able to recognize the perfect one for whatever digital marketing campaign you want to launch.

Do you know that a landing page can be used as sign-up forms for your business? And do you also know that the average conversion rate you will get with it is 9.7%?

You may not know about the facts I just shared or the advantage and benefits of having a landing page for your business. As a business owner, this should be one of the strategies that you can leverage for your business.

I’m sure you want to know more about this learning page that can be responsible for so much. This is why in this article, I will be sharing with you:

  1. The definitions
  2. The differences between a landing page and a website, I’m sure you don’t know they are different from each other.
  3. The different examples of a landing page

I will also share with you the benefits of having one. I want you to know that it is a tool in digital marketing and can be used to grow your business.

As a business owner or as someone interested in growing their knowledge on how to manage other people’s businesses, it is important that you have profound and sound knowledge of the tool you want to use to grow your business.

If you want results, you need to put in the effort using the right knowledge. This is why in our 90% practical digital marketing course, we teach our students how to create a landing page by themselves and other aspects of digital marketing that would aid their business growth.

You learn and you also get to practice what you learned with supervision from our seasoned coaches.

I’m sure, you want to know what exactly is a landing page, but before I show you the examples, I want you to know that according to data reportal, 4.72 billion people around the world uses the internet as of April 2021, by the time you are reading this, the numbers would have definitely gone up because of the rate of technological advancement.

Potential buyers and customers are no longer sticking to traditional means of communication or business transactions only, we are all moving as technology is moving.

(Video) 5 Crucial Things Every Landing Page Should Have (With Examples)

Businesses are also devising ways to grow with technology and a landing page is one of the tools that can be used to achieve this.

To properly understand the examples of landing pages that exist, it is important that you know the definition and why it is an important tool in digital marketing. Now let’s get started.

What is a landing page?

A landing page is a web page a prospective customer arrives at after clicking an ad or a link either on social media platforms or email marketing, It is different from the homepage of a business, it serves a single purpose, unlike the homepage where you have a different call to action buttons.

An example of a landing page. Source: Khanacademy

It can also be said to be a follow-up or an explanation in form of a webpage to whatever promise you made on the content you shared either in your email marketing or advertising.

They are designed, tailored for different theme and purpose to provide users with a quality experience and drive conversion with messages that resonates with a user’s need.

To be able to identify the needs of your potential customers, you need a customer avatar. This will help you to have a fictional representation or idea of your ideal customers and you will be able to not only design your product to meet their needs but also create content that would resonate with them enough for them to make the purchasing decisions.

If you want to know how to create a customer avatar, register for our 90% practical digital marketing course, where you will learn how to create one and also learn other strategies in digital marketing that will help you to grow your business.

If you want to get the best out of paid advertising, you don’t direct them to your homepage, but to a landing page that explicitly gives further explanation on the content of the ad you run using social media advertising.

You don’t want them to just view the webpage, you want them to take action which is to click the call to action button and get them converted from being just a visitor to a paying customer.

(Video) What is a Landing Page | Why does the landing page matter?

An example of an ad leading to the landing page below.

From the images I shared above, you can see that an ad is directing visitors to a landing page where they get to click the call to action button that gets them converted from being a visitor to a paying customer.

There are many features of a landing page, I will be sharing with you in the next paragraph. Before I do that, I want you to see what one of our students has to say after registering for our 90% practical digital marketing course.

[embedyt] https://www.youtube.com/watch?v=V419VQTCGNA[/embedyt]

Features of a landing page

For a webpage to qualify as a landing page, there are some features it should have and you should also look out for when you want to create one for your business.

1. Branding and logo

Any landing page you want to create must be a reflection of your website, remember I said a landing page is not your business website, so it should have your brand identity embellished on it so visitors can be able to identify where they are and who is providing them with the resources.

You want visitors to be able to connect your business with the landing page you create. If you don’t have a website for your business, you can register for our 90% practical digital marketing course where you learn how to build a website for your business and other digital marketing strategies.

2. Reduced navigation buttons

A regular landing page should not have too many navigation buttons a this can make a visitor abandon the page and not use the call-to-action button.

A visitor doesn’t have to go through a long journey or a couple of pages on your landing page, you need them to take action, so you help them to do that by giving them precise and clear information.

(Video) What Is a Landing Page?

Make the actions and how to arrive at the actions clear enough for them, you don’t necessarily need to have a menu button on your landing page.

3. Matching page headlines

For your PPC(pay-per-click) ad, the headlines of the landing page you design must match with what you promised on the ad copy. You want to make sales and you also want to ensure that visitors will find you trustworthy enough to click the CTA button.

Beyond making sales ad growing your business, you should be honest with your transactions with potential and existing customers. Your headline should also be clear, direct and should explain what you are offering. It should also be compelling enough for a user to be persuaded to take action.

If you will read till the end, I will show you more examples of a landing page, but before then I want you to see the differences between a landing page and a website.

Differences between a webpage and a landing page

As much as they are both web pages, they are not the same and they don’t carry out the same functions and of course, they’re not designed for the same users.

These differences include:

  1. A landing page is a single webpage while a website has many web pages linked together.
  2. A homepage is designed to provide general information and encourage visitors to explore, a landing page has just one single goal which is to convert a person from being a visitor to a paying customer.
  3. A landing page has one mission, which is to convert traffic while a website wears as many hats as possible.

There are many more differences, I shared a few of them because I still want to share the examples of a landing page.

Examples of Landing page

  1. Slack

As you must have seen in the image above, the call to action is visible, it has fewer navigation buttons and there is premium negative space.

2. Neil Patel

(Video) Landing Page Examples

Conclusion

In this article, I shared with you the definition of a landing page, the differences between a webpage and a landing page, and the examples as well.

If you want to grow your business with digital marketing, it is important that you have sound knowledge of the tools available and also know how to use them.

This is why in our 90% practical digital marketing course, we teach our students how to create a landing page for whatever advertising campaign they want to do to promote and grow their business.

We also teach them how to use other digital marketing tools and the strategies that will help them to achieve their desired result.

More articles for you to read

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5 Easy Ways To Build Backlinks For SEO To Your Website

Make Money On Facebook – The 9 Smart Ways To Earn Money From Facebook

The reason why conversion rate optimization is important for your business

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How to Increase Facebook Page Likes for Free (Facebook Page Hack)

FAQs

What is a landing page and examples? ›

A landing page offers a prospective customer a resource, such as an ebook or webinar signup, in exchange for their basic contact information. The goal of these pages is to generate leads while you pull prospects further into the customer funnel.

What is considered a landing page? ›

A landing page is a standalone web page that a person "lands" on after clicking through from an email, ad, or other digital location. Once they're on your landing page, users are encouraged to take an action, such as joining your list or buying your products.

What is a simple landing page? ›

As opposed to a full-blown professional website, a landing page is a single page with a highly specific target: getting visitors to click through to your end goal.

What does a good landing page look like? ›

A good landing page should have a strong offer and be able to explain why the offer is valuable in clear and concise terms. The landing page headline and subheadings provide a key opportunity to promote the value of your offer.

What is the difference between a website and a landing page? ›

As opposed to homepages and websites, which are designed for exploration, landing pages are customized to a specific campaign or offer and guide visitors towards a single call to action. In short, landing pages are designed for conversion.

What are the key components of a landing page? ›

8 Essential Components of a Successful Landing Page
  • A main headline and a supporting headline.
  • A unique selling proposition.
  • The benefits of your offering.
  • Images or video showing context of use.
  • Social proof.
  • A reinforcement statement.
  • A closing argument.
  • A call to action.
Jun 5, 2015

Which one is the main components of a landing page? ›

This is called a value proposition, and it's an essential part of any landing page. Without a clear value proposition, people that arrive on your landing page aren't likely to understand how or why your offer is worth pursuing.

What is the main purpose of a landing page? ›

A landing page is a follow-up to any promises that you've made in your content. Essentially, it's the next step toward a visitor becoming a customer. Your landing page lets you make a trade, some sort of special offer, piece of information, or a deal, in return for providing contact information.

Do I need a website for a landing page? ›

You can have a landing page without a website since landing pages are individual, standalone pages. Plus, the tools to create landing pages no longer rely exclusively on technical knowledge, so you or anyone on your team can build a landing page, host it on a domain, and start converting your web traffic.

What is a Facebook landing page? ›

A Facebook landing page is a dedicated page designed to convert visitors from a specific pay-per-click (PPC) Facebook ad. These landing pages are different from other pages (like product pages on your website) because they're tailor-made to complement your Facebook ad.

What makes a good landing page in 2021? ›

Include social proof and testimonials to back up your claims. Focus the whole page on a single offer, with just one primary call to action (CTA). Use a conversion-centered layout to make your CTA stand out (think about whitespace, color, contrast, and directional cues). Test new ideas using A/B testing.

How long should a landing page be? ›

The average session duration for desktop users is 150 seconds. For mobile, 72 seconds. Short form post-click landing pages tell a simple story, and they do so quickly, so the visitor gets his or her questions answered speedily.

What are the best practices in creating a landing page? ›

11 Quick Landing Page Best Practices
  • Ensure your messaging matches your ads. ...
  • Keep the action above the fold. ...
  • Use directional cues to direct the eye. ...
  • Show your product/service in action. ...
  • Remove navigation and other distractions. ...
  • Include (authentic) social proof. ...
  • Use clear, compelling copy. ...
  • Keep it fast.

What is another name for landing page? ›

A landing page also goes by many names, but it is still a landing page in the end. Other names for a landing page include a capture page, a splash page, a squeeze page, a lead magnet page, an opt-in page, a gift page, a preview call invite page, and a free offer page.

What is a squeeze page examples? ›

Let's say you're surfing Facebook, and you click on a link to one of your favorite blogs. You begin reading, and just about halfway through the article, you're interrupted with a pop-up that asks for your email address. That's a squeeze page.

Is a homepage a landing page? ›

Here are 4 of the most common differences between a homepage and a landing page: Landing pages have no navigation — Homepages do. Landing page traffic comes from ads — Homepage traffic comes from many sources. Landing pages are separate from a business' website — Homepages are the front page of a business' website.

How many pages is a landing page? ›

How Many Landing Pages should I Have? According to research, business websites with 10 to 15 landing pages will increase conversions by 55%. Additionally, websites with over 40 landing pages increase conversions by over 500%.

What were 3 of the key elements to a landing page? ›

Read on to learn more about each of these key components of a landing page:
  • Strong headlines. That may seem a little like stating the obvious but often headlines don't get the attention they deserve. ...
  • Eye-catching imagery and media. ...
  • Engaging copy. ...
  • Unique selling proposition (USP) ...
  • Social proof or testimonials. ...
  • Conversion goal.
Sep 25, 2020

How many words is a landing page? ›

The minimum requirement for a landing page is 500 words as that is enough length to provide adequate information to make your case about the credibility and benefits of your product while influencing the reader. As a guide, you should consider a few things about the power of including more content on a landing page.

How do businesses use landing pages? ›

How Do Landing Pages Work? A person sees a call to action and ends up on a landing page with a form. The person fills out a form, which converts them from a visitor into a lead. The information from the form fields is then stored in your leads database.

Which of the following questions must be addressed on the landing page? ›

15 questions to ask before creating a landing page
  • What's my conversion goal? Why are you creating a landing page? ...
  • Who is my target market? ...
  • What's my offer? ...
  • Which type of landing page am I using? ...
  • What are the benefits of my offer? ...
  • What makes my offer unique? ...
  • How engaging is my headline? ...
  • How is the rest of my copy?
Nov 20, 2015

Can you create a free landing page? ›

Like Carrd, Ucraft is a website builder that offers a free version for creating landing pages. Targeted at small business owners, online creators, and bloggers, Ucraft aims to be the easiest way of building a clean and responsive landing page in minutes. Ucraft's free landing page builder makes it easy to get started.

Can landing pages replace a website? ›

A landing page is a stand-alone web page designed for a specific purpose and goal. It is a highly versatile tool that can be used in marketing, advertising, and lead generation campaigns. It can also be used as a coming soon website for a business, a single-page website on its own, a product sales page, and more.

How do I get people to my landing page? ›

How to Drive Traffic to Your Landing Page
  1. Reach people you already know with email marketing.
  2. Optimize your landing page for SEO.
  3. Let paid search advertising pave a direct road to your landing page.
  4. Reach out to influencers.
  5. Repurpose existing content.
  6. Harness the power of public relations.
  7. Enjoy the [free]dom of social media.
Mar 14, 2021

Can WhatsApp be used as a landing page? ›

Landing page with WhatsApp Form

If you need a landing page, you can use ChatWith.io. Create your account using your WhatsApp number and you will have access to your WhatsApp link and your product landing page.

What is Instagram landing page? ›

An Instagram landing page is a standalone web page that uses persuasive elements like testimonials, benefit-oriented copy, and videos to convince its visitors to convert on an offer. And, since Instagram is primarily used as an app on mobile devices, it is important to design a mobile-friendly page.

What is the difference between landing page views and link clicks? ›

A link click means that a person clicked a link in your ad. A 'landing page view' is when a person lands on your ad's destination URL (landing page) after clicking a link in your ad. From Facebook: "Landing page views let you know how many times people loaded your website, after clicking your ad.

What two actions are needed to optimize a landing page? ›

Make your call-to-action buttons clear and simple. Add contact information. Test different headlines and copy. Be consistent.

What is a landing page and why do we need it? ›

Landing pages convert more traffic because they are focused on one goal or call to action by providing information about a specific offer or item. It has limited navigation, and the simplicity keeps a visitor focused on the goal rather than being distracted by multiple links taking them away from the page.

Do you need a landing page if you have a website? ›

In fact, if you have a website, you should also have a homepage that acts as the storefront for your business. You need a landing page (or landing pages), on the other hand, if you're trying to accomplish a more focused goal… and especially if you're running advertisements.

What are the key components of a landing page? ›

8 Essential Components of a Successful Landing Page
  • A main headline and a supporting headline.
  • A unique selling proposition.
  • The benefits of your offering.
  • Images or video showing context of use.
  • Social proof.
  • A reinforcement statement.
  • A closing argument.
  • A call to action.
Jun 5, 2015

What do you say on a landing page? ›

“Stay focused on the two jobs of a landing page: Keep the promise made in the ad, email, social post, or web link. If you don't know the promise that brings the traffic, you're not building a landing page. Make it clear that you're asking the visitor to make a choice.

How many words is a landing page? ›

The minimum requirement for a landing page is 500 words as that is enough length to provide adequate information to make your case about the credibility and benefits of your product while influencing the reader. As a guide, you should consider a few things about the power of including more content on a landing page.

When should you create a landing page? ›

Landing pages are ideal for merchants and ecommerce marketers who have more than one SKU on the go. Even when they've only got a single product offering, there might be multiple contexts better represented on separate pages.

Can you create a free landing page? ›

Like Carrd, Ucraft is a website builder that offers a free version for creating landing pages. Targeted at small business owners, online creators, and bloggers, Ucraft aims to be the easiest way of building a clean and responsive landing page in minutes. Ucraft's free landing page builder makes it easy to get started.

How many pages is a landing page? ›

How Many Landing Pages should I Have? According to research, business websites with 10 to 15 landing pages will increase conversions by 55%. Additionally, websites with over 40 landing pages increase conversions by over 500%.

Videos

1. Landing Page Examples & Key Elements For High Converting Pages
(Digital Trailblazer)
2. Landing Page Examples: get over 103+ landing page templates... (best landing pages)
(Sales Funnel Guide)
3. #1 BEST Landing Page! (Highest Converting Landing Page Example)
(Mollaei Law)
4. The Perfect Landing Page Structure (With Examples)
(Flux Academy)
5. 5 Things Your Landing Page is Missing (with Examples!)
(Arnau Ros)
6. Examples of a Perfect Landing Page 2022
(Ali Raza)

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